Country Road began as a team of four who set up shop in Hawthorn. Led by Stephen Bennett, they started with a simple shirt, known now as a Country Road icon.
The name was chosen to reflect the brand's ethos; Country was chosen to signify a strong desire to create product with authenticity, while Road acknowledged the way forward.
A simple aesthetic became synonymous with the brand. The label quickly evolved into Australia's first lifestyle brand; styling first our wardrobes, before reworking our homes.
From start to finish; inspiration to final product; every product is considered, well-constructed and hard-wearing, yet effortless in approach.