Sarah had been planning fundraising and community events for more than ten years, and simultaneously has always been a bit wedding obsessed. She reached a point where friends were getting married, and she saw a niche market, a need that wasn’t being filled: a reasonably-priced, highly-competent wedding coordinator solely focused on day-of services. She resisted the idea for a while (she already had a full-time job! And she was in school! And there were lots of wedding planning companies in Boston!), until she came up with the company name. The next day, Sarah had built the website and social media profiles, and Without A Hitch was born and the team continues to grow.